Weekly Organic & AI Search Update
UK Flooring Direct
Week of 1 to 7 August 2026 · vs. previous week & same week last year
Clicks and position held steady, year-on-year gap still narrowing; AI traffic softer this week
The headline
Organic clicks held steady week on week at 6,755, with average Google position holding at 10.9 (well ahead of a year ago). The year-on-year click gap narrowed further to 6%, from 13% last week and around 30% earlier in July. AI traffic eased on the week to 83 sessions, and tracked Top 10% coverage held broadly at 72%.
Organic clicks (GSC)
6,755
▬ level vs last week▼ 6.2% vs last year
Keywords in top 10 (of 204)
146
▾ was 151 last week
AI Overview link presence
25%
▾ from 40%
AI sessions (GA4)
83
▾ 27.8% vs last week▲ up 15% vs last year
The numbers this week
Actual figures for this week and last week, with the change alongside. Year on year shows the longer-term direction alongside the immediate week. Source: Google Search Console.
| Metric | This week | Last week | vs last week | Last year | vs last year |
|---|---|---|---|---|---|
| Organic clicks | 6,755 | 6,742 | level | 7,201 | ▼ 6.2% |
| Average position lower is better | 10.9 | 10.9 | level | 21.2 | 10.3 better |
What is behind the year-on-year change
The year-on-year decline is in click volume, not in ranking position. Average Google position improved over the year, from 21.2 to 10.9, so the site is ranking higher than it was. The clicks gap has narrowed to just 6% (from around 30% earlier in July), so the site is close to matching last year. What remains sits outside what this weekly report measures, such as overall search demand or AI Overviews answering more on the page. AI traffic is up year on year (72 to 83 sessions).
Search visibility
Tracked keyword rankings at the reporting week end (7 August), with week-on-week movement. Top 10% coverage is keywords in the top 10 as a share of all 204 tracked keywords, the same measure as the Looker report. Source: SE Ranking.
72%
Top 10% coverage
▾ was 74% last week
115
Keywords in top 5
▬ level with last week
146
Keywords in top 10
▾ was 151 last week
192
Keywords in top 30
▾ was 195 last week
Rankings broadly steady this week
Top 10% coverage held broadly at 72% (from 74%), with keywords in the top 5 level at 115 and the top 10 easing slightly from 151 to 146. This tracks the 204 focus keywords and sits within its recent range. Clicks and average position held steady over the same week, so the overall picture is stable.
Top 10% coverage vs competitors
Share of tracked keywords ranking in Google's top 10, full tracked set from SE Ranking (week ending 7 August). UK Flooring Direct leads the market by a clear margin.
UK Flooring Direct
72%
DIY.com (B&Q)
40%
Factory Direct Flooring
35%
Wickes
32%
Wood Floor Warehouse
29%
Direct Wood Flooring
25%
AI search visibility
How often UK Flooring Direct appears across the AI platforms we track, measured across our focus prompt set. Link presence means cited with a link; Mention presence means named in the answer. Source: SE Ranking AI tracker.
A note on reading the AI figures
AI visibility can swing a lot from week to week across the focus prompt set, so the weekly numbers are best read as directional. The monthly report gives a more reliable picture of the underlying AI trend.
Focus prompts that showed an AI OverviewiShare of the prompts we track that triggered an AI Overview at all. Shows how common AI Overviews are for these queries (the opportunity), not whether we appear.
80% ▬ was 80%
Google AI Overviews
Link presenceiHow often UK Flooring Direct is cited with a clickable link in the AI answer. The strongest form of AI visibility, as it can send a click.25%▾ was 40%
Mention presenceiHow often UK Flooring Direct is named in the AI answer, with or without a link. Being referenced, even if not linked.15%▼ was 30%
Google AI Mode
Link presenceiHow often UK Flooring Direct is cited with a clickable link in the AI answer. The strongest form of AI visibility, as it can send a click.24%▼ was 36%
Mention presenceiHow often UK Flooring Direct is named in the AI answer, with or without a link. Being referenced, even if not linked.12%▼ was 32%
ChatGPT
Link presenceiHow often UK Flooring Direct is cited with a clickable link in the AI answer. The strongest form of AI visibility, as it can send a click.5%▼ was 9%
Mention presenceiHow often UK Flooring Direct is named in the AI answer, with or without a link. Being referenced, even if not linked.0%▼ was 4%
Gemini
Link presenceiHow often UK Flooring Direct is cited with a clickable link in the AI answer. The strongest form of AI visibility, as it can send a click.12%▲ was 4%
Mention presenceiHow often UK Flooring Direct is named in the AI answer, with or without a link. Being referenced, even if not linked.8%▬ was 8%
AI Overview link presence, weekly trend
Link presence in Google AI Overviews, the platform driving the most AI traffic. Tracking began mid-April. At 25% this week, easing to the lower end of its recent range.
AI visibility softened this week
AI visibility eased across most platforms this week: AI Overview link presence to 25% and mentions to 15%, Google AI Mode to 24% link, and ChatGPT to 5% link. Gemini link presence edged up to 12%, and AI Overviews still appeared on 80% of the focus prompts. As always, weekly AI figures swing a lot, so the monthly view is the more reliable guide.
What shifted the dial
- Clicks held steady on the week at 6,755, with average Google position level at 10.9. The year-on-year gap narrowed further to 6%.
- Tracked rankings broadly steady: Top 10% coverage 72%, a small easing within its recent range.
- AI traffic eased on the week to 83 sessions but remains up year on year (from 72). AI visibility also softened this week. Weekly AI figures stay volatile, so the monthly view is more reliable.
Prepared by Fibre Marketing · Reporting week 1 to 7 August 2026, all figures final · Sources: Google Search Console, SE Ranking, GA4
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